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Designer Salon Products at High Street Prices


Styling should be easy. And finding the right product for your hair should be even easier. The result is REF - the salon formula product line with the three numbers. A complete haircare and styling line for both professionals and consumers.

REF shows the identity of the product in a plain and simple way - with distinct numbers. The numbers describes the unique characteristics of each product. Which hold? Which shine? Which volume? Just find your reference. And the numbers will show you the way.

In the strive to create REF as the natural choice for the conscious users of tomorrw, we have made it certain that several important aspects of the brand follow the principles and heritage from the country where REF was born. REF is true to it's Swedish origin, both in the production process and in the values of the REF brand and soul.

We keep it pure, natural and direct.

new this year the new sulfate free range.

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